What is called (RED) TM? Sounds like an emergency but it is a brand created to raise the awareness and money for a Global Fund to treat the people who suffer AIDS in Africa. How actually this happens? You can find more details on it from http://www.joinred.com .
Basically what happens is RED establishes partnership with private companies to promote their products under RED and partners send a portion of their profit to that Global fund. Normally the products under RED are also colored in red (I think it reminds the user about what he has done to the society). Here are some of the partners on RED,
The products under RED are not cost more to the customer. I think this is what needs to do for help people in Africa (who suffer AIDS). And also I think it is like a red light on our lives when thinking about AIDS.
Anyway I do not have an experience with an (product) RED so I hope you will share your thought with me regarding this.